An Australian company is planning to bring its first commercial sale of Irish tea into the country.
Commercial tea, which can be bought in Australia by the glass, is now a big seller in the tea industry, with sales surging by 60% in 2016.
The new sales are due to begin in 2018.
“The Irish tea market is one of the biggest in the world,” said Irish tea buyer, Simon O’Brien.
“It is one that we have been able to take advantage of by having a successful first year, so we think it is going to be a very strong year for the Irish market.”
The Irish Tea Association (ITAA) said that in 2016, the industry grew by an estimated $20m to €60m.
“We expect the Irish tea industry to grow by an even greater amount,” it said in a statement.
“Ireland has become a very important market for us, and we are confident that the introduction of the Irish Tea Act, which will give Irish tea producers a pathway to commercial sales in Australia, will be a catalyst for a major increase in Irish tea sales in the years ahead.”
The ACT has been in the spotlight recently following the death of the late John Collins.
The ITAA said the Act will help support Irish tea businesses and give Irish consumers the opportunity to make a difference in their own lives.
“A key part of the legislation will be ensuring that Irish tea growers and tea producers in Australia can sell their tea to Australians in the same way as they sell to Canadians,” ITAA chairman, Martin McGuinness, said.
“In the Irish context, there has been a focus on the fact that we are the largest supplier of Irish milk in the European Union.”
By making the Irish milk industry more attractive to Australian consumers, we will see an increase in the number of Irish consumers in Australia.””
As we have seen in the past, the Irish economy has benefitted from the economic boom in the country and the influx of Irish workers,” Mr McGuinness said.
Irish coffee and tea companies have also benefited from the influx, with Starbucks, the country’s largest coffee and teacup company, expanding into the ACT from Ireland last year.
The Irish coffee industry employs nearly 3,000 people in Australia and employs about 2,500 in Melbourne.