Sales of Christmas and Christmas shopping products fell in November, after the retailer hit back at the Government’s plan to cut retail prices.
Key points:Amazon reported its Christmas sales fell 4.3 per cent in November from the previous month, and it expects the decline to last until the end of the yearAmazon Chief Executive Officer Jeff Bezos said the Christmas shopping season was now over, with Amazon going into reverse mode to focus on selling holiday productsAmazon said its Christmas season has now passed, and Christmas sales have now declined for the third consecutive monthAmazon has previously said the holidays are the last time it will sell Christmas products.
Its Christmas sales were down 10 per cent last year.
Amazon Chief Financial Officer Ken Langone said Christmas was now “over”.
“We’re not going to get back to the days of Christmas shopping,” Mr Langone told analysts.
“We will not be able to offer you Christmas in the same way we did last year.”
“We are going to be looking at all our options and we will have to make the best choices to meet our business needs, but we are going into a period of reverse mode.”
I think the holidays have come to an end, we’re going into the reverse mode,” he said.
Amazon announced it would begin to cut prices for some of its Christmas products, including toys, gifts and accessories.
It said it would stop selling some of the Christmas tree decorations and other items it sells for the holiday season.
The move was designed to force other retailers to make similar cuts to make up for lost sales.”
Our goal is to make sure that Christmas is no longer the only holiday we’re seeing, but it’s the only one we’re not seeing,” Mr Andrews said.”
It’s not that Christmas has ended, it’s that Christmas will be over before we can say we’re having the best Christmas.
“Mr Andrews said the plan would be phased in, with more changes to come.”
The Christmas season is over, but I’m sure we’re on our way into reverse,” he added.”
And we are making the best choice to meet the needs of our customers, we are working hard to ensure that we’re in the best position to be able continue to offer our customers the best holiday shopping experience.””
The holiday season is now over and we are focused on our core businesses, we will be looking for opportunities to take advantage of opportunities and opportunities to deliver the best possible Christmas experience for our customers,” he warned.
Amazon also said it expected its Christmas revenue to fall by 10 per to 15 per cent this year.”
While Christmas has come to a close, our Christmas sales and holiday revenue are projected to remain flat, at just under $1 billion (NZ$1.9 billion),” the company said in a statement.
Amazon chief financial officer Ken Langones said Christmas is overAmazon’s Christmas sales are down 4.35 per cent from the year before.”
Sales are expected to be down further this year, however we will continue to work hard to support our business,” Mr Bowen said.
Mr Andrews also said Amazon would continue to sell some of Christmas tree decor and other Christmas products for the Christmas season.”
As Christmas comes to an an end and our Christmas holiday season comes to a complete close, we believe we can focus on delivering our customers’ Christmas shopping experience, with a number of new initiatives including:”We have announced plans to extend our seasonal holiday deals, which will be extended until January 2019 and include an increase in the price of some of our Christmas tree and other festive items, and also more holiday accessories,” Mr Wang said.
The Christmas period is now almost over, Amazon said.
“In addition, we have announced our plan to move into reverse reverse mode by reducing our Christmas seasonal sales to ensure we have enough money in the bank for our core business,” it said.
In November, Amazon announced it was cutting Christmas prices by 10 to 15 percent.
It will continue selling some Christmas decorations and gifts until January.
“In December, we introduced new products to help customers shop with less stress, such as our new Amazon Kids’ Card and a new line of Amazon Prime gifts, which are designed to help people shop more efficiently and in a more personalized way,” Mr Anderson said.
Christmas shopping is the second most popular holiday shopping season after Christmas, with holiday shopping taking up 24 per cent of sales for the year, according to research from the consumer advocacy group Choice.