The Commercial Ironers dryers have become a ubiquitous part of India’s food culture and they’re also becoming increasingly expensive.
The new commercial models are being marketed to Indian customers with the slogan “buy a dryer that’s good for your health”.
The commercial brands are making it harder for customers to shop for dryers, which are becoming increasingly popular in rural areas.
“We have seen that the commercial ironing board has become more popular, especially in rural places.
That’s because there are fewer people and fewer facilities in rural parts of the country,” says Nilesh Agarwal, the founder of the Food Network website and a member of the National Council for Applied Economic Research.
The council, a private, not-for-profit body of experts, was set up by Prime Minister Narendra Modi to encourage India to improve its agricultural output.
The aim is to increase the number of acres of land available for farming by one billion hectares, or about 16% of the current size of India.
The government estimates that a billion hectares is enough to produce enough food for India’s people for two years.
However, a few months ago, the government said it was considering raising the maximum amount of land for agriculture to 100 billion hectares to provide more food for the poor.
Agarwall and other experts are also sceptical about the commercial dryers.
They argue that there is no reason why the dryers cannot be used for other household uses such as cleaning and cooking.
“They have the ability to be used in the kitchen and they can be used to make rice and other grains,” Agarwat says.
Agartha Dryer has the ability, the industry says, to make a whole range of items.
There are a range of products that can be made from this product and the manufacturer is willing to share this information.
Commercial dryers make a wide range of things, including rice flour, flour for rice, bread, cakes, biscuits, biscuits for breakfast, breakfast cereal, pasta, rice flour for the diet, bread for bread, pasta for the dinner table, and a variety of other items.
The manufacturer of this product is also willing to reveal this information for the customers to understand the product better.
But Agarwals experience is that people buy products based on their expectations.
“This is an example of what happens when a consumer does not take any responsibility for the products that they buy,” he says.
“A consumer doesn’t look at the product, they look at how they can buy this product.”
Agarwar says that the industry has been trying to change the way it operates for a long time.
“The way that they operate is based on an ideology of profit.
They are making money by making products for the profit of the company,” he explains.
However a few years ago, Agarwa said that they were not going to change their philosophy.
The company now aims to change its mindset by focusing on the health benefits of the product.
They also have plans to expand the business to other countries in the world.
“There is a big demand for this product in other countries and we are also looking to expand this business to more countries in India and to other parts of Asia,” says Agarawar.
The commercial dryer has a range with different prices ranging from Rs 5,000 for a single unit to Rs 5 lakh.
“If the consumer wants the product that costs Rs 1 lakh, then that’s fine.
But if he wants the other products that cost Rs 5-10 lakh, that’s not a big problem.
It’s not like we can’t do this,” he said.
The biggest challenge for the commercial brand, according to Agarwas experience, is the lack of information.
“What is the health benefit of this item?
Are you buying products that are toxic?
Do you need to wear masks?
These are some of the questions that need to be asked before you buy the product,” he asks.
“For example, if you are buying rice flour and you want to buy a packet of this for breakfast or dinner, there are only two choices.
You can buy rice flour or you can buy a dry powder that is not toxic.
The dry powder is better for the health, but the rice flour is more expensive.”
Agarthas business is not yet big enough to reach the big retailers in the city.
The number of commercial dry products in the market has grown by 40% between 2010 and 2017, he says, and the market is now bigger than the entire retail market.
“These commercial dryes have become the norm in urban areas,” he adds.
However Agarws experience is not that different from that of other entrepreneurs in the Indian food business.
“I’ve seen that most of my business comes from a small-scale.
There’s a big number of farmers and they are not willing to spend a lot on a product that’s only a few grams,”