The broadcast industry is weighing in on the HBO commercials airing during the Super Bowl.
The Super Bowl broadcast will include a commercial that highlights the benefits of vitamin C. “We’ve had people who’ve been in the industry for 30 years say they’re never going to get a job because of it,” said Mike Gorman, senior vice president of media for the American Broadcast Guild.
“They can’t do that job.
They’re going to go on disability or lose their job.
So that’s the message that’s being put out there.”
Gorman also said there’s a clear divide in the broadcast industry about the importance of using vitamin C to boost blood circulation.
“Vitamin C is a natural antioxidant and has been proven to lower blood pressure and heart disease, so there’s an opportunity for people to benefit from that,” Gorman said.
The Super Bowl ad is the latest in a string of commercials that highlight the benefits to athletes.
A week ago, ESPN aired a commercial showing athletes on the field.
This week, a commercial aired during the New England Patriots game, as well as an ad aired during Super Bowl LI in New Orleans.
Garnett said the industry’s response to the commercials will be similar.
“We want to make sure that there’s no stigma that we have,” Garnett said.
“We don’t want to get any negative messages.”
The NFL has not yet announced which Super Bowl ads will air during the broadcast, but it’s possible that there will be several.
One of the ads aired during last year’s Super Bowl, which featured a Super Bowl commercial starring a fictionalized version of President Donald Trump, included a shot of a woman who says, “It’s not what you think, it’s who you are.
I love you, I love my country.”
Garnet said that the Super-Bowl ads have helped boost viewership for the NFL.
“This is a great time to get to know the league and how they do business,” Garnet said.